Real freedom isn’t parked in your driveway. It arrives there when you need it to.
This week on The Fleet, Chris Brandt sits down with Sampo Hietanen, founder of MaaS Global and Aspectu, and the original mind behind Mobility as a Service. Together, they explore how MaaS is transforming not just transportation, but the entire fabric of urban life. Where fleets, data, and design come together to move people more intelligently and sustainably.
Hietanen explains how the shift from ownership to access could redefine personal freedom, reduce inefficiency, and unlock the full potential of shared mobility as this episode dives deep into a simple but radical truth: the future of movement isn’t about owning more… It's about moving better.
Key Moments:
00:00 Sampo Hietanen Defines Mobility As A Service
01:08 Rethinking Car Ownership Freedom
03:18 Ownership Problems and Shared Mobility Solutions
08:13 How Cities Will Drive the Mobility Revolution
13:31 The Future of Autonomous Fleets
17:51 Developing Regions Will Leapfrog Traditional Transit
23:36 Modern Transportation Starts Luxury Not Utility
33:43 MaaS Redefines Efficiency Past Transportation
40:04 Safety, Automation, and the MaaS Human Factor
46:35 Mobility as a Service Ecosystem
50:38 Mobility as a Service Policies
51:39 Embracing the Future Freedoms of MaaS