Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you?
Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it:
- The 70/30 resource split between enterprise and community
- Why she's hiring a "startup evangelist" to hold down their founder base
- Why they didn't need a rebrand to start winning enterprise deals
- What she learned studying how Canva pulled off the same shift
Plus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear.
If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)