How do you market the experience of walking through rooms of illusion that flip reality on its head?
In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.
Key Moments:
00:00 Andy Levey Turns Wonder Into Marketing Strategy
02:00 Inside the World’s Most Photographed Museum
04:00 From Wall Street to Vegas Viral Experiences
07:30 Building the Biggest Brand No One’s Heard Of
09:30 Cracking the Local Playbook for Global Growth
14:14 Data and Science Behind Going Viral
16:44 Marketing FOMO With Radio and Influencers
19:00 Winning Local Search and the AI-Discoverability Game
24:00 Bringing Emotion Back to B2B Marketing
27:23 How to Make Customers Feel Your Product
33:43 Lessons from Failed Launches
38:10 Using AI to Scale Creative, Not Replace It
45:00 The Best Marketing Campaigns
51:00 Marketing Trends Outro