How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.
Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.
Key Moments:
00:00 How AI and LLMs Are Reshaping the Marketing Funnel
03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
06:35 The Expanding Role of AI in Modern Marketing Teams
08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
40:40 How Salesforce Aligns Content Strategy Across Business Units
44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth