The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.
Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.
You’ll learn:
- The "algebra problem" of AI adoption
- How to save your design team 80% of their time
- Why the gap between marketers who use AI well and those who don't is widening fast.
- How to use an LLM scoring system to pre-review documents for you
- The dangerous trend of "AI Marketer" job titles
- What’s really in store for the future of video+AI
Key Moments:
00:00 — Why AI Hasn't Improved Creative Output Yet
02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them
07:27 — Nir's Background: AI PhD to Lightricks and FaceTune
09:46 — What Used to Take Weeks Now Takes Minutes
13:35 — Why Automating Everything Failed Miserably
16:38 — Start with What People Hate Doing
20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 85
21:43 — Train Your LLM to Be Mean, Not Nice
23:32 — Building Custom GPTs with Company Guidelines
26:30 — The Pitfall: Using AI to Please Leadership
28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough
31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)
34:41 — AI Won't Replace Creatives, But This Will
37:04 — The Two Critical Skills: Prompting and Curation
37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)
42:47 — What CMOs Should Be Asking Their Teams
46:20 — Why "AI Marketer" Is LinkedIn Fluff