What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?
Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.
If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss.
Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying.
Key Moments:
00:00: Who Is Ann Minooka, CMO Of Synopsys?
03:00: The Era of Pervasive Intelligence
06:30: Shifting the Brand Narrative
10:00: Storytelling & Positioning Playbook
14:00: Measuring Marketing Impact
22:00: Preparing for the AI & LLM Agentic Future
25:00: Content & Storytelling in a Technical Space
32:00: Advice for New Marketing Leaders
36:00: Rapid-Fire Marketing Questions