AI has completely changed how customers think, search, and make decisions. In this episode, Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website.
You’ll learn:
- How AI is rewriting customer behavior
- Why your website may no longer be the front door
- The two paths brands can take in 2026
- How to design digital and in-person experiences people actually want
- How to stay relevant in an AI-first era (hint: it might mean LESS AI)
Key Moments:
- 0:00 Meet John Sampogna, Wondersauce CEO and Co-Founder
- 8:41 Why Brands Need an Outside Perspective to Stay Relevant
- 11:27 How AI Is Changing Customer Behavior
- 15:32 How to Stand Out When AI Summaries Flatten Every Brand
- 20:22 The Rise of Analog Experiences (and Why They Matter)
- 25:52 How to Choose Which AI Tools Are Worth Your Time
- 38:12 How to Prepare Your Team for an AI-Driven Future
- 43:07 The Honest Truth About “Vibe Coding”
- 45:42 The Return of Cool, Personalized Digital Experiences
- 48:02 The Future of Real Personalization
Watch Next: https://youtu.be/rgNCaTYkXCE